In 2004 Sandra Benton launched IMPR as a coaching and consulting firmto introduce new brands, launch innovative products, and connect industry experts through strategically integrated marketing and sales strategies. Today, Sandra continues to offer proven business development methodologies combined with online and offline resources to build compelling messages and execute memorable regional and international campaigns. Utilizing top tier research and analysis and an innate creative talent, IMPR:
establishes and grows market share through professional brand awareness;
introduces new products and services - and the people behind the business - into emerging markets; and,
builds influential networks resulting in positive PR and wins!
IMPR consults with each client to develop value-driven campaigns on-schedule and within budget. IMPR quickly identifies industry standards, target audience motivators and communication styles, program goals and analytics.
IMPR services include business analysis and planning, sales tactics, marketing campaign strategies, media buys, crisis communications plans, social media set-up and management, special events, integrated public relations campaigns, branding and web design services, copy writing and editing, facilitating, training, and more...
IMPR serves both non-profit and for-profit clients who are valued contributors to our local communities. IMPR cultivates P2P (people - to - people) relationships, working with clients who understand the value of reliable, affordable, professional services. IMPR offers customizable business development tactics designed to help business owners prosper, creating favorable awareness of products, services, and of course - the people behind the brand!
Whether you are a business owner or a job seeker, we all need a little (or a lot) of inspiration and motivation to keep us on track and in touch with new technologies and business practices. www.beatthebushes.wordpress.com
Top Ten Sales Trends for 2013 (Steve W. Martin for Harvard Business Review) From sales linguistics to sales psychology, author Steve Martin teaches sales strategy at the USC Marshall School of Business. A great refresher for both seasoned and new sales professionals.
YouGovWebsite In a nutshell - a great place to research trends, opinions, demographics, and the flavor of the week. This website givers users the opportunity to find out how others feel about almost any subject matter. It also gives members the opportunity to share opinions and feedback through surveys and commentary - and get points, which translate into rewards!
Don Draper (Mad Men) Sales Pitch - Why women buy lipstick. Priceless!
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